Founder & CEO — AFTA ↗
Process discovery & workflow automation
- Defined company specialization, positioning, and service offering (automation audit, 30-day POC, process discovery first).
- Led product and capability design: demos and use cases for e-commerce (sourcing, discovery, CX), marketing ops (content at scale), publishing (catalog-to-marketing).
- Set GTM, ICPs, and messaging; developed LinkedIn and content guidelines; set up lead-generation pipeline.
- Aligned marketing and internal tooling (Cursor Skills, content workflows) with positioning; documented demos and case studies.